If there is one product that has a lot of hype at the minute it is the Benefit Roller Lash mascara. I am a huge fan of Benefit’s mascaras, in particular They’re Real which was my go-to for the last month before I got my hands on this gem which you may recall seeing in my February Favourites. With the mascara just realised, Elle Magazine were giving us all a little taster with a free sample with their March issue of their magazine. Of course I did what I do best and picked it up on its first day on sale.
Benefit always have some great marketing behind their products and this was no exception. I think everyone knew everything about this mascara before it was even released. The concept behind this mascara is the idea of hair rollers back from the 50s. This concept has been well documented through their campaigns and the product packaging and image. The full sized tube is styled with the look of a hair roller and the idea of the product is meant to capture quite that.
The “Hook & Roll” brush is said to grip, lift and curl the lashes without the use of eyelash curlers. Essentially a hair roller for your lashes. There is no doubt about this that it does quite that. The brush is one I really am fond of, It fits the eye well to capture each lash and really helps to separate the lashes. I always find thinner brushes much better and provides better results than thicker brushes which are prone to clumping. Saying that, this mascara does not make the lashes clumpy and really does lift, separate, lengthen and curl, everything a good mascara should do. It holds a curl really well which you would expect from the name.
If there is a slight let down on this mascara I would only say I would like a tad more volume, just a little more. I do have to compare this to the They’re Real mascara and after comparing the two side to side I didn’t really feel a big difference but the more I wore this I was continued to be wooed. Difficult to say but I do think this is better than They’re Real as it always looks that bit better at the end of the day and the curl is still in place. At a pricey £19.50 for a full size I may hold off this purchase for a while until I am finally sure this is the one. Knowing me, I will probably be snapping this up sometime anyway oh well! Well done Benefit, you’ve done it again!
Have you tried the Roller Lash? Are you a fan?